Dealer of the Quarter: JAY-K Lumber | New Hartford, NY

Bestbath Dealer Sales Manager for the New England Territory, Marcus Cook (right), presents the Dealer of the Quarter award to JAY-K team member, Adam Macdonald.

Whether a simple bathroom remodel or a custom build, the Mohawk Valley — located about 50 miles East of Syracuse — has relied on JAY-K Lumber to provide the best building products and advice in the region for 80 years.

In April Bestbath named JAY-K Lumber Q1 2017 Dealer of the Quarter, a distinction earned, in part, by their efforts to educate customers about residential bathroom remodels whether a standard shower or accessible and the benefits of universal design in the bathroom. The company recently reorganized its main showroom to highlight Bestbath’s complete line of curbed and barrier free showers, tubs and pans.

“For years we had a small room with some specialty handicap accessible products,” explains Dan Murphy, JAY-K’s purchasing agent. “Bestbath has been working well the last couple of years, so when Marcus (JAY-K’s Bestbath sales representative) suggested we update our displays with some of their newer products (focused on more typical residential remodels), it just made sense.”

Bestbath and JAY-K worked together to create a display of attractive, customizable bathing solutions that would capture the attention of both homeowners and professional contractors. The key? A bright, central display featuring both curbed and barrier free Bestbath models. This approach has helped customers see and fully understand the breadth of options Bestbath offers whether they’re doing a traditional remodel or seeking to integrate accessible design.

“We’re showing off a lot more custom tile and color options,” Dan says. “They look great and sales are definitely up.”

Founded in 1937, JAY-K Lumber is a family-owned, independent lumber and building materials retailer. While they do many things well, they are recognized nationally for the competency and experience of their staff, which has an average of 25 years in the industry.

This high level of experience and service makes JAY-K the go-to retailer for homebuilders and remodelers who trust their specialized knowledge, particularly on emerging trends like bathroom universal design concepts in conjunction with more traditional retrofits.

“JAY-K demonstrates what can happen when we work together to grow the product line,” says Nate Jensen, Bestbath’s Vice President of Channel Sales. “JAY-K is one of the best in the business and we’re honored to have them on the Bestbath team.”

Together, JAY-K and Bestbath see tremendous opportunity in the increasing demand for innovative bathing solutions. The combination of Bestbath’s custom solutions and JAY-K’s industry and market knowledge means the pair can offer customers products and service simply not available anywhere else.

“It’s not like the big box stores or somebody down the road has products like this,” Dan says. “Bestbath products definitely differentiate us from our competitors.”